DVF_Sculpted_Logo_1.jpg
       
     
The Brief
       
     
Previous Monogram Analysis
       
     
New Monogram Design
       
     
Differences
       
     
Colors
       
     
Brand icons
       
     
Lip Pattern
       
     
Icons proportions
       
     
Collateral
       
     
postit_giftcard.jpg
       
     
vinyl.jpg
       
     
bag2.jpg
       
     
DVF_Sculpted_Logo_1.jpg
       
     
The Brief
       
     
The Brief

The main goal of the redesign was to create a recognizable monogram similar to other big fashion brand. A monogram able to be reproduced on a variety of mediums and also able to become a pattern. Something that with time will be recognized as an important branding of the brand.

 

Previous Monogram Analysis
       
     
Previous Monogram Analysis

Before designing the new monogram I analyzed the old one. This is what I thought needed to be fixed:
1. The monogram was not modular, making it very difficult to repeat in a pattern.
2.
Inconsistency in thicknesses and when scaled down the thin line of the V disappears. 
3. The V merged with the F looks like an M - a three letter block.

New Monogram Design
       
     
New Monogram Design

These are the solutions I came up with for the new design to create more of a monogram feeling. 
1. Consistency and rhythm in line thickness. 
2. Better legibility of the 3 letters. 
3. Successful modular system that allows for the logo to create a pattern.
4. The creation of a separate element in the F (reworked in 2014 to be attached to the stem of the F because increased the production cost for hardware on accessories).

Differences
       
     
Differences

No major differences. Mostly better thickness and balanced proportions.

Colors
       
     
Colors
Brand icons
       
     
Brand icons
Lip Pattern
       
     
Lip Pattern
Icons proportions
       
     
Icons proportions
Collateral
       
     
Collateral
postit_giftcard.jpg
       
     
vinyl.jpg
       
     
bag2.jpg