Client: Nike Flyknit Collective NYC
Agency: Sub Rosa
Creative Direction: Connie Lui
Strategy: Ian Dapot
Art Direction, Illustrations, wall displays: Diego Marini
The design of the pavilion was informed by two collaborative workshops delivered by the artist Jenny Sabin, featuring NYC influencers, creatives, athletes and students. During the workshops participants were offered a custom design t-shirt.
myThread pavilion was an environment and structure that integrated data from the human body with lightweight, high-performing, formfitting and sustainable materials. This Wall is a visual timeline of the 3 workshops.
The pavilion was launched and displayed in Nike Stadium, allowing the general public to view and interact with the structure.