Pantone Color Of the Year 2014 Campaign
       
     
Pantone Color of the Year Core Images
       
     
Pantone Color of the Year 2014 Monthly vignettes
       
     
January
       
     
February
       
     
March
       
     
April
       
     
May
       
     
June
       
     
July
       
     
August
       
     
September
       
     
October
       
     
November
       
     
Pantone_Magazine.jpg
       
     
Pantone Color Of the Year 2014 Campaign
       
     
Pantone Color Of the Year 2014 Campaign

Client: Pantone
Agency: Sub Rosa
Creative Direction: Diego Marini
Art Direction: Christina Latina
Photography: Nathan Kraxberger
Prop Stylist: Hannah Cloepfil
Post Prod and Retouching: Blank

Pantone Color of the Year Core Images
       
     
Pantone Color of the Year Core Images

The campaign was articulate in Core images and Montly Vignettes. Core images were a great tools to ensure a cohesive press outreach and partner marketing efforts to present Radian Orchid to the public.

Pantone Color of the Year 2014 Monthly vignettes
       
     
Pantone Color of the Year 2014 Monthly vignettes

Aligning to social media’s need for constantly refreshed content and relevant editorial themes, a series of 11 compositions (spanning January to November 2014) was developed  with elements to reference popular events, holidays, and relevant, even comical celebrations throughout the year. this strategy provides the ability for the following. Each monthly composition was portioned out and teased across owned social media channels.

January
       
     
January
February
       
     
February
March
       
     
March
April
       
     
April
May
       
     
May
June
       
     
June
July
       
     
July
August
       
     
August
September
       
     
September
October
       
     
October
November
       
     
November
Pantone_Magazine.jpg