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Imaginal Labs
       
     
Inspiration
       
     
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Design
       
     
Logotype
       
     
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Imaginal Labs
       
     
Imaginal Labs

An imaginal disc part of a holometabolous insect larva that will become a portion of the outside of the adult insect during the pupal transformation. Contained within the body of the larva, there are pairs of discs that will form, for instance, the wings or legs or antennae or other structures in the adult.

Imaginal Labs is a strategic and consulting company that helps leaders to find new and more effective ways to transform themselves and their organizations to to meet the challenges of our times. 

Inspiration
       
     
Inspiration

This logo is born from the combination of 2 inspirational concept: the visual representation of the wing cell in this study "Imaginal Discs: complete figures & legends  by Lewis I. Held, Jr. (original edition Cambridge University Press, 2002)"  and Lavoisier's Law of Conservation of Mass (or Matter) in a chemical reaction: "In a chemical reaction, matter is neither created nor destroyed"

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Design
       
     
Design

In the Cambridge study the wing cells are represented by hexagons. The main loop is an interpretation of the infinite sign spinning. The fact that in a reaction matter is neither created nor destroyed means that the transformation could be infinite.
The two elements of the logo keep changing position to reinvent the matter while maintaining the consistence of the shape.

Logotype
       
     
Logotype

The logotype is a modified Avenir with added serif mimicing the back legs of insects.

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